A2P SMS AND MOBILE ENGAGEMENT

INTERMEDIATE LEVEL – Interconnect Programme
THIS COURSE IS AVAILABLE:
Who is this course for?
This course suits the following personnel profiles in particular:
- P2P/A2P SMS Managers: typically Roaming or Wholesale personnel
- Monetisation Strategists: tasked with evaluating how to monetise A2P SMS: required to choose an SMS firewall vendor, associated managed service provider and suitable A2P Aggregator partners to gather all the inbound A2P SMS traffic
- Product Management: interested in expanding current Enterprise offerings to include A2P SMS and possibly other Mobile Engagement channels. Whether through developing their own capabilities or choosing partners to work with to enable everything required
- Customer Support: team members working with SMS who would benefit from a thorough grounding about exactly why what they are working with is so important for their businesses and how A2P differs from P2P
- Enterprise Sales: expected to sell A2P SMS and other Mobile Engagement solutions to Enterprise clients
The course suits the following personnel profiles in particular:
- Strategic Decision Makers: involved in evaluating a potential move into A2P SMS: Voice Wholesalers in particular should be considering such a move
- Implementation Strategists: tasked with creating an A2P SMS rollout strategy for their company: typically two phases – Phase 1: Wholesale / Phase 2: Enterprise Messaging
- Wholesale Traders: moving into trading A2P SMS
- Customer Support: team members moving into supporting the A2P SMS product
The course suits the following personnel profiles in particular:
- Marketing and PR Management: managing Mobile Engagement strategy, optimising the mix of channels and choosing content delivery partners to work with
- Customer Support Managers: understanding Mobile Engagement channel options in the market and deciding how these should best be implemented
- Human Resources and Internal Communications: opportunity to learn about how Mobile Engagement can be used to better engage internally, with team members. This is an oft-forgotten area which warrants more attention

JAMES WILLIAMS
LECTURER
James is MrConnectivity. He has over 25 years’ experience in the field of Telecommunications, the last 15+ years immersed in the world of Customer Engagement. He lives and breathes Mobile Messaging, Omnichannel, Customer Journey Orchestration, Mobile Subscriber Intelligence and Monetisation.
A particular area of expertise is Mobile Messaging, the key pillar of which today is Application-to-Person (A2P) SMS. He has helped Mobile Network Operators (MNOs), Aggregators and Enterprises with all aspects of A2P SMS (a market for worth over $50 billion per year): Strategy, Training (Sales/Support/Carrier Relations), Vendor/Partner Selection, Marketing (including providing complete Website solutions), Service Launch, Business Development, Process Development, Monetisation and Revenue Assurance.
James speaks globally on Customer Engagement and works with both novice and seasoned entrepreneurs on scaling from an idea to a successful business. Think Customer Engagement. Think MrConnectivity.
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