A2P SMS AND MOBILE ENGAGEMENT

INTERMEDIATE LEVEL – Interconnect Programme
THIS COURSE IS AVAILABLE:

What will you learn?

Leveraging his 25 years of Telecommunications experience, James Williams introduces you to all things Short Message Service (SMS) related and indeed the wider world of Mobile Engagement. Mobile Engagement includes many channels, such as Push Messaging, Chatbots and Rich Communication Services (RCS). James will be taking you through the ones which are having the biggest impact around the world today.

SMS may be 25+ years old but Mobile Network Operators (MNOs) continue to make increasing amounts of margin from this ubiquitous channel thanks mainly to the rapid growth of Application-to-Person (A2P) SMS, essentially Business-to-Consumer (B2C) SMS.

James takes you through what MNOs need to take into consideration when looking to monetise SMS as well as looking at how they and indeed Aggregators/Wholesalers can benefit from making a move into Enterprise Mobile Engagement.

With the move towards goods and services being sold increasingly online, Mobile Engagement is something that cannot be ignored: customers, potential customers and indeed organisations’ own team members expect content (Marketing and Transactional) to be delivered in a timely manner with as few instances of spam as possible.

This course is ultimately relevant for all types of organisations: MNOs, Aggregators / Wholesalers and indeed Enterprises of any size looking to learn more about how to better engage with stakeholders. James covers it all!

Who is this course for?

MNOs have to provide global SMS connectivity for their subscribers – Person-to-Person (P2P) SMS. Many MNOs are however yet to fully realise the opportunities and benefits associated with Application-to-Person (A2P) SMS business and we help change all this with our education and indeed consultancy offerings.

This course suits the following personnel profiles in particular:

For many years, MNOs failed to understand the opportunities A2P SMS provided and Aggregators stepped in to fill this void. Some Aggregators have been focused on A2P SMS for well over a decade and have built up a huge knowledge base as a result. ROCCO helps to train new personnel and develop existing knowledge further.

The course suits the following personnel profiles in particular:

 Every organisation benefits from great engagement with their team members and customers/potential customers. ROCCO helps organisations of any size and type understand what Mobile Engagement really is, which channels can benefit them the most from any investment in this area and how to choose a good content delivery partner.

The course suits the following personnel profiles in particular:

James Williams

JAMES WILLIAMS

LECTURER

James is MrConnectivity. He has over 25 years’ experience in the field of Telecommunications, the last 15+ years immersed in the world of Customer Engagement. He lives and breathes Mobile Messaging, Omnichannel, Customer Journey Orchestration, Mobile Subscriber Intelligence and Monetisation.

A particular area of expertise is Mobile Messaging, the key pillar of which today is Application-to-Person (A2P) SMS. He has helped Mobile Network Operators (MNOs), Aggregators and Enterprises with all aspects of A2P SMS (a market for worth over $50 billion per year): Strategy, Training (Sales/Support/Carrier Relations), Vendor/Partner Selection, Marketing (including providing complete Website solutions), Service Launch, Business Development, Process Development, Monetisation and Revenue Assurance.

James speaks globally on Customer Engagement and works with both novice and seasoned entrepreneurs on scaling from an idea to a successful business. Think Customer Engagement. Think MrConnectivity.