The Leading Vendors in SMS Monetisation

ROCCO HQ London 5/02/24

Our research has been concluded, the results have been checked and verified and we are pleased to publish the SMS Monetisation Market Impact Report.

As mobile network operators (MNOs) move towards an evolving digital landscape, SMS firewalls remain a critical service to protect networks and ensure SMS monetisation.

Participation of Industry Leaders

We want to acknowledge Cellusys, Comviva, GMS, HAUD, Mobileum, Monty Mobile and VOX Solutions for participating in the vendor interview. These 7 vendors have explained their product offerings, covering aspects such as industry regulations, compliance or pricing model. At the same time, the vendors explained in detail the technologies used to develop the solutions. This shows a strong commitment to innovation in the fight against SMS fraud. In addition, these companies have provided their views on regional trends and the expected impact of RCS adoption on SMS or the emergence of 5G.

How to Protect SMS in a Changing Scenario

The SMS Monetisation Market Impact Report 2024 provides insights from MNOs around the world. Participating operators have rated the leading providers of this service on 30+ KPIs specifically related to SMS monetisation. This information allows you to understand which are the leading vendors according to operator feedback. In addition, this publication addresses key issues related to SMS monetisation. For example, MNOs have explained the evolution of SMS attacks and the specific threats that have recently affected them. With the emergence of Rich Communication Services (RCS), operators have shared their predictions on how this channel will impact the SMS ecosystem.  Moreover, the analysis of top requirements allows vendors to understand what operators prioritise in an SMS monetisation solution.

Conclusion

ROCCO’s SMS Monetisation Market Impact Report 2025 provides an in-depth look at the current state and future prospects of SMS monetisation. This is particularly important in a context where alternatives to SMS are growing and threats such as artificial inflation of traffic (AIT) fraud are eroding trust in SMS. With contributions from leading vendors and mobile operators worldwide, this publication is an invaluable resource for understanding market trends and addressing current challenges.

What is covered in this market impact report?

  • Market insights from 278 MNOs in 135 countries who shared their views on the key aspects of this service such as the evolution of SMS attacks or their top requirements in an SMS monetisation solution
  • Vendor interviews with 7 SMS Monetisation providers. Besides explaining their product offerings, these vendors have shared their views on key developments in this space
  • Vendor leaderboard showing the top SMS Monetisation providers according to MNO ratings based on ROCCO’s tiering system.

This report also features the add-ons, these are annexes that include complementary information about SMS Monetisation.

Vendor Benchmarking: Detailed analysis of vendor performance which contains all the KPIs, value indicators and ROCCO’s admiration quads. The ROCCO admiration quads are a unique competitor matrix models developed by ROCCO which are based on data from MNOs.

If you buy the Vendor Benchmarking, you can also buy these add-ons…

Regional Analysis: Analysis of vendor performance and MNO market insights from a regional perspective. Please note that the regions covered are influenced by the regional distribution of participant MNOs.

5-Year Analysis: Analysis of vendor performance and MNO market insights in SMS Monetisation over the last 5 releases. For the first time, in this edition we are including forecasts

Please note that to get any of the add-ons it is required to purchase the Market Impact module.

You can own this report here via credit card or Paypal or contact us at HQ@rocco.group to pay by invoice. If you have never purchased from ROCCO before we will ask you to sign a brief “terms of use” agreement.

Read more about the SMS Monetisation Market Impact Report

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