Companies are constantly seeking opportunities to generate novel revenue streams, which often entails launching new services, some of which may already be available in the market and offered by other providers. As is frequently the case, what may appear to be a highly appealing business opportunity from an external perspective may not be as straightforward or profitable as it may seem. Leveraging its extensive industry knowledge, network, and robust data analytics capabilities, ROCCO assists clients in benchmarking themselves against existing market providers to identify gaps and evaluate opportunities by delving beyond the surface-level aspects.